About Us

Stuart Cross

Stuart established Morgan Cross Consulting in 2006. This new business meets his long-held ambition of helping many companies to grow and prosper.

Prior to founding Morgan Cross, Stuart was Head of Strategy for Boots the Chemists, the UK's largest health and beauty retailer. Whilst there he managed a programme that lowered operating costs by £100 million, created motivating organisational goals, and developed many initiatives to drive profitable growth through a greater focus on customer needs. In addition, he helped to plan and deliver the successful merger with Alliance Unichem.

Whilst at Boots Stuart was also Head of New Store Formats. In this role he led the development of a new format strategy for the company, created a new "edge of town" format that reduced operating costs by over 25%, and delivered double digit growth in trial stores. As a strategist the experience of having to deliver real stores on time and to budget was a fantastic challenge, and has given him even more respect for the operators who really make things happen!

Prior to joining Boots, Stuart worked for PriceWaterhouseCoopers. A chartered accountant, he managed audit and consulting clients in retail, financial services, manufacturing and the public sector. As a keen cricket fan, he especially enjoyed building the financial plans for Durham County Cricket Club's successful application for first class status and their subsequent ground development.

Stuart enjoys developing strong working relationships with teams from the boardroom to the shop floor. He has an open and involving leadership style, and enjoys building positive working environments that encourage honest, straightforward discussion on issues and ideas. A graduate of University College London, he has also received an MBA from Warwick Business School.

"Stuart has a first rate strategic mind and has that rare ability to hold Executive's feet to the coals on key issues without provoking everyone to throw their toys out of the pram"
Simon Potts, Director of Consumer Healthcare, Boots the Chemists

"At '?WhatIf!' it's usually us that gets hired to ask the smart questions and think strategically. When we worked with Stuart he was the one asking the brilliant questions. Even our smartest client deferred to his sense of wisdom. A class act!"
Graham Bishop, Founder of the Customer Experience Team, ?WhatIf! The Innovation Company

Associates

We work with a network of associates to help you achieve breakthrough results. All associates have a first-rate business track record and consulting experience, and will be hand-picked to meet your needs.

Want to find out more? Find out more about how to contact us.