About Stuart Cross

Stuart Cross is a consultant, coach and speaker who helps world class companies dramatically accelerate profit growth. Since its launch in 2006 his firm, Morgan Cross Consulting, has attracted clients including Avon Cosmetics, Alliance Boots, PricewaterhouseCoopers and GroupeAeroplan.

Stuart is the first consultant in the UK to achieve Hall of Fame membership of the prestigious Alan Weiss Million Dollar Consultant Mentor Programme. Fewer than 20 consultants globally have been inducted into Dr Weiss’s Hall of Fame, and members are selected on the basis of their outstanding performance in terms of consulting expertise, integrity, business growth and personal development. Dr Weiss said of Stuart, “In a dramatically brief time Stuart created and expanded his solo practice by boldly focusing on dramatic and strategic growth, while also sharing his expertise through teaching in major business schools.”

Prior to founding Morgan Cross, Stuart was Head of Strategy for Boots the Chemists, the UK’s largest health and beauty retailer where he led a programme that lowered operating costs by £100 million, and helped to plan and deliver the successful £7 billion merger with Alliance Unichem.

During his time at Boots Stuart was also Head of New Store Formats. In this role he led the development of a new format strategy for the company, and created a new “edge of town” format that reduced operating costs by over 25% and delivered over £150m of new revenue growth. As a strategist the experience of having to deliver real stores on time and to budget was a fantastic challenge, and has given him even more respect for the operators who really make things happen!

Stuart is a chartered accountant (though he rarely divulges this information on a ‘first date’) and has an MBA from Warwick Business School. In addition to his consulting, coaching and speaking work Stuart teaches on MBA courses at both Warwick and Nottingham University Business Schools.

As part of an early mid-life crisis Stuart has recently joined his first rock band, The Imposters, as guitarist. Do not expect them to be playing at a venue near you anytime soon.


To find out more contact Stuart by clicking here or call +44-(0)1636-526111.