Case Study - Establishing customer proposition priorities for Boots the Chemists

Case Study: Establishing customer proposition priorities for Boots the Chemists

Client Challenge

When Boots the Chemists, the UK's leading health and beauty retailer, needed to identify the next-stage priorities for growth of their core business, they asked Morgan Cross Consulting to lead a cross-functional internal team and ensure effective delivery of the outputs.

Our role

Supporting the Commercial Director we led a cross-functional team of senior managers and

Identified and evaluated priorities for future development
Established profit goals for the key priorities
Created an implementation plan for delivery of the new initiatives

Results

Within a 12-week programme we identified four priorities that will drive double-digit profit growth over the next three years and

Achieved Executive alignment and support for our proposals
Generated renewed senior management focus on the (few!) critical drivers of sales and profit growth
Enabled quicker delivery of the outputs through integration with other corporate change programmes

Client testimonial

"Having worked with many consulting firms it's clear that Morgan Cross are not only good value for money in the long run, but they also provide immediate value. They have a refreshing approach where home truths are told quickly and constructively and are rapidly turned into actionable opportunities."

Simon Potts, Director of Consumer Healthcare, Boots the Chemists

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