Creating a new growth strategy for Avon UK
Client Challenge
Avon, the global cosmetics company, has been driving a transformation of the business to lower costs and drive top-line growth since 2006
Following cost and management restructuring of the business, the new UK Executive team asked Morgan Cross Consulting to kick-start the development of a strategy for sustained growth
Our role
To lead a review of the competitive position of the business
To lead the Executive team in a 2-day strategy "hot house"
To work with the team to establish next steps and an integrated plan for ongoing strategy development
Results
Alignment and agreement of the Executive team around the major issues and high-level agenda
The creation of a compelling vision for the business, together with over-arching performance goals for the next 5 years
The identification of 5 major strategic programmes to drive profitable growth and improve the competitive position of the business