Strategic Intent

A compelling strategic intent has two outcomes

  • First, it shapes a future direction that enables your business to meet new opportunities, drive new innovations and clarify what is no longer needed
  • Second, it speaks to your people and stakeholders in an engaging and motivating way, clarifying the purpose of the business over and above making money

Morgan Cross can help you build a clearer, more compelling strategic intent. Through internal and external analysis, one-to-one discussions, and team workshops, we help you create a robust and inspiring direction and also help you assess the implications for the rest of your strategy.

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