( £1.90 UK & Ireland
£3.90 International )
The term ‘strategy’ has, with the help of consultants and academics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. In The CEO’s Strategy Handbook I smash through this misconception, and show Chief Executive Officers that strategy is a critical element in improving the performance of their business and is a straightforward – and even enjoyable – process that they can feel confident in mastering.
The book includes case studies, self-tests, interviews with leading CEOs, charts, frameworks and action plans to help bring the ideas alive. Published by Global Professional Publishing, The CEO’s Strategy Handbook gives CEOs and senior executives provocative insights and pragmatic advice to set strategy for their business, lead the strategy process, and turn winning strategies into rapid, profitable growth.
The ten chapters are:
- Strategy And The CEO: Remember, You’re On The Bridge, Not In The Engine Room
- Strategy’s Seven Fatal Flaws: Why Strategy Gets A Bad Name And What To Do About It
- Creating A Strategy With Cut-Through: From Empty Clichés To A Clear Direction
- Where On Earth Are You Heading? A Little Analysis Can Go A Long Way; A Lot Of Analysis Can Quickly Get You Lost!
- Nothing Fails Like Success: Why You Must Always Be Focused On Driving Growth
- Bringing Your High-Level Strategy Down To Earth: Preparing For Ground-Level Success
- The Last 98% Of Success: Like The French Revolution It’s All About Execution
- Are You Pulling Together Or Pulling Apart? Which Came First, The Chicken Or The Strategy?
- Accelerating Growth Through Alliances And Acquisitions: As The U2 Song Goes, Sometimes You Can’t Make It On Your Own
- A Strategy Is Not Just For Christmas: Turning Strategy Into A Way Of Life
Click here to download a sample chapter in PDF format 
(392 kb)
September 2011 – Click here to order your copy of “The CEO’s Strategy Handbook”
“I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently, and that is the key to innovation in any leadership role. This book will help you to act differently and lead new growth for your business.”
Boots the Chemists
(the UK’s leading pharmacy chain and health and beauty retailer)
“Having worked with Stuart Cross on strategy projects, I am delighted that he has written The CEO’s Strategy Handbook, which provides business leaders with a practicable and actionable approach to strategy. One of Stuart’s great strengths is that he gets you to be genuinely customer focused and then to decide on the best strategy to achieve your goals. The CEO’s Strategy Handbook shows you the way to do this with your team.”
DFS
(the UK’s leading sofa retailer)
“We work with Stuart Cross because he takes a pragmatic, hands-on yet insightful approach to strategy that forces us to address some tough questions, but which gives us the tools and support to answer them. Now, in The CEO’s Strategy Handbook, Stuart shows CEOs and senior executives everywhere how they can build a clear, winning direction for their business and dramatically improve their results.”
Groupe Aeroplan Europe
(owner of Nectar, the UK’s leading loyalty card)
“Stuart Cross calls this work a ‘handbook’, which is like calling the Mona Lisa a sketch. It’s actually a superb approach for any leader to create a living, organic, pragmatic strategy that guides organizational decision-making. It could just as easily be called, Everything You Need To Know To Create Powerful Growth Strategies.”
Million Dollar Consulting and
The Consulting Bible
To find out more contact Stuart by clicking here or call +44-(0)1636-526111.
