Driving growth in turbulent times

Stuart Cross announces the launch of The CEO’s Strategy Handbook.

On 22nd September Global Professional Publishing Ltd launch the CEO’s Strategy Handbook written by Stuart Cross, founder of Morgan Cross Consulting.

Stuart Cross would be delighted to participate in interviews or write an article specifically aimed at helping your readers get through the turbulent economic times we are experiencing at the moment.

The CEO’s Strategy Handbook is a practical guide to help CEO’s and senior executives smash through the myth that strategy is difficult and complicated. It is a tool to help companies find new ways to drive substantial, profitable growth.  With the economic recovery still stumbling forward, this book is a well-timed initiative for those CEOs who want to act differently, grow their business and lead from the front.

Alex Gourlay, CEO of Boots the Chemists explains that the CEO’s Strategy handbook will help people to accelerate their growth: “I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently and that is the key to innovation in any leadership role. This book will help you to act differently and lead new growth for your business.”

David Johnston, CEO, Groupe Aeroplan Europe says of the book: “We work with Stuart Cross because he takes a pragmatic, hands-on yet insightful approach to strategy that forces us to address some tough questions, but which gives us the tools and support to answer them. Now, in The CEO’s Strategy Handbook, Stuart shows CEOs and senior executives everywhere how they can build a clear, winning direction for their business and dramatically improve their results.”

Stuart Cross has helped many blue chip companies to develop and deliver high-growth strategies including Boots, DFS, Avon Cosmetics and Morrisons.

“The book is distilled from the best practices I’ve gathered from scores of clients and I guarantee that there are ideas and techniques in the book that will immediately improve business performance” says author Stuart Cross.

The CEO’s Strategy Handbook is available to buy in all good book shops priced £19.99 and on Amazon.co.uk.  Readers can download Chapter 2 ‘Strategy’s Seven Fatal Flaws’ as a free preview, directly via Stuart’s own website www.morgancross.co.uk.

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Attached:-

  • · A photograph of Stuart Cross
  • · An image of the cover of The CEO’s Strategy Handbook

Stuart Cross would be delighted to participate in interviews or write an article specifically aimed at helping your readers get through the turbulent economic times we are experiencing at the moment.

Morgan Cross Consulting was established in 2006 to meet Stuart’s long held ambition of helping companies to grow and prosper.  His client portfolio contains many blue chip companies and household names including Alliance Boots, Avon Cosmetics and Price WaterhouseCoopers.

Prior to founding Morgan Cross, Stuart was Head of Strategy for Boots the Chemists, is a chartered accountant and has an MBA from Warwick Business School.

In addition to his consulting, coaching and speaking work, Stuart teaches on MBA courses at both Warwick and Nottingham Business Schools.

 

To find out more contact Stuart by clicking here or call +44-(0)1636-526111.