How CEO’s Can Turn Higher Confidence into Profit Growth

With the economic recovery poised on a knife-edge Stuart Cross, founder of Morgan Cross Consulting has written a must-have booklet to guide business leaders through the process of formulating and delivering strategy. A recent survey by the British Chamber of Commerce shows that confidence is returning to British businesses and this book is for those chief executives who want to take advantage of the upturn, grow their businesses and lead from the front.

The advice Stuart would give to business leaders in the current economic climate is that they need to make choices.  “Business leaders should work out how they can lead their market.  Is it on product, cost or service?  It’s hard enough to be truly world-class and market leading on one of these aspects, never mind all of them.  So choose one and make that your focus”.

David Stead, Finance Director of major soft furnishings retailer, Dunelm plc says of The CEO’s Strategy Handbook, “Stuart writes clearly, intelligently and succinctly. Above all, his approach to strategy is about making things happen. I find his lessons both provocative and practical.”

Stuart, based in Newark-on-Trent, explains why it is beneficial for senior executives to read his first book.  “The CEO’s Strategy Handbook has been written as a result of my firm’s work with market-leading organisations in developing and delivering high-growth strategies.  It focuses on how business leaders can pragmatically lead their markets and deliver higher levels of performance”.  The ethos of this book is Stuart’s belief that strategy is, at its heart, a simple concept.  By working through the 15 concise and powerful lessons contained in this booklet CEO’s will then be in a position to develop, lead and deliver high value strategies.


To find out more contact Stuart by clicking here or call +44-(0)1636-526111.